About Us
Helping Healthcare Organisations Solve Complex Commercial Challenges
Every healthcare organisation reaches a point where experience matters.
Whether you're preparing for NHS procurement, strengthening commercial performance, developing strategic partnerships, expanding into new markets or navigating organisational change, the decisions you make today shape the future of your organisation.
That's where Eaton Square Consulting can help.
Founded by healthcare commercial leader Michael Lymbouris, Eaton Square Consulting provides practical, executive-level advice built on more than 20 years of experience working across the NHS, independent healthcare sector and healthcare technology market.
We don't believe in generic consultancy or theoretical recommendations.
We work alongside leadership teams to solve real commercial challenges, make better strategic decisions and deliver measurable, long-term results.
Why Organisations Choose Eaton Square
Unlike many consultancies, every engagement is led by an experienced healthcare commercial leader.
No junior consultants.
No generic frameworks.
No lengthy reports that sit on a shelf.
Just practical advice, honest conversations and measurable results.
Supporting Organisations Across
Discover Our Story
Who We Are
Built On Experience. Focused On Results.
Eaton Square Consulting was founded with one clear purpose.
To provide healthcare organisations with practical commercial advice from someone who has spent more than two decades working inside the healthcare sector—not simply advising it from the outside.
Throughout our careers, we've seen exceptional organisations struggle because they lacked commercial direction, strategic support or access to experienced leadership.
We've also seen how the right commercial decisions can transform organisations, strengthen services and create long-term opportunities.
That's why Eaton Square Consulting exists.
We work alongside NHS organisations, independent healthcare providers, diagnostic imaging companies and healthcare technology businesses, helping leadership teams solve commercial challenges, strengthen performance and make confident strategic decisions.
Our approach is different.
We don't produce lengthy reports that sit on shelves.
We work with organisations to develop practical solutions that can be implemented, measured and refined over time.
Every organisation is different.
Every challenge is different.
That's why every engagement starts by understanding your organisation before recommending the right solution.
Why Organisations Work With Us
- Practical advice based on real healthcare leadership
- More than 20 years' commercial healthcare experience
- NHS and independent healthcare expertise
- Executive-level support
- Long-term strategic partnerships
- Tailored commercial advice
We believe healthcare organisations deserve advice from people who have actually delivered commercial success—not simply written about it.
Every conversation is confidential, with no obligation and focused entirely on understanding your organisation and where we can help.
Who We Support
NHS Trusts
Independent Healthcare Providers
Diagnostic Imaging Providers
Healthcare Technology Companies
Medical Device Organisations
Primary Care Networks
Integrated Care Systems
Healthcare Investors
Organisations Typically Contact Us When They Need Help With
Our Philosophy
Our Philosophy
At Eaton Square Consulting, we believe good commercial advice should make a measurable difference.
Not simply generate another report.
Healthcare is one of the most complex sectors in the world.
Every commercial decision has operational, financial and, ultimately, patient care implications.
That's why our advice is always practical, honest and based on real experience.
We believe organisations achieve better outcomes when they have access to experienced commercial leadership that understands both strategy and implementation.
We don't believe in generic consultancy.
We don't believe in one-size-fits-all frameworks.
And we don't believe success comes from producing lengthy reports that are never implemented.
Instead, we work alongside leadership teams, asking the right questions, challenging assumptions and helping organisations make confident commercial decisions that create lasting value.
Our role is not simply to advise.
Our role is to help organisations move forward with clarity and confidence.
Better Advice.
Better Decisions.
Better Healthcare.
The Eaton Square Principles
Everything we do is guided by four simple principles.
Listen First
Every organisation is different. We take time to understand your challenges before recommending solutions.
Keep It Practical
Advice only creates value when it can be implemented. Every recommendation should be realistic, measurable and commercially sound.
Challenge Constructively
Sometimes the best advice isn't the easiest to hear. We ask difficult questions because better decisions come from honest conversations.
Deliver Lasting Value
Our focus isn't completing projects. It's helping organisations become stronger long after our engagement has finished.
"Good commercial advice doesn't tell organisations what they want to hear. It helps them make better decisions."
— Michael Lymbouris
What Clients Can Expect
Every recommendation we make is guided by one question:
Will this genuinely help our client succeed?
How We Help
How We Help Healthcare Organisations
Every healthcare organisation is different.
Some need support preparing for NHS procurement.
Others are looking to strengthen commercial performance, develop strategic partnerships or bring experienced commercial leadership into their organisation.
Whatever the challenge, our role is to provide practical advice that helps organisations make better decisions, improve performance and achieve sustainable success.
Commercial Strategy
Helping organisations develop practical commercial strategies that support sustainable growth, stronger performance and long-term success.
Typical Projects
- Commercial Reviews
- Growth Planning
- Pricing Strategy
- Market Positioning
Business Development
Helping organisations generate new opportunities, strengthen client relationships and build sustainable business development strategies.
Typical Projects
- Sales Strategy
- Pipeline Development
- Key Account Growth
- Commercial Planning
NHS Procurement & Market Access
Supporting organisations through NHS procurement, framework applications, provider selection and market access strategies.
Typical Projects
- Tender Reviews
- Bid Strategy
- Procurement Advice
- NHS Engagement
Strategic Partnerships
Helping organisations identify, build and manage partnerships that create long-term commercial and operational value.
Typical Projects
- Partnership Development
- Stakeholder Engagement
- Commercial Collaboration
- Joint Ventures
Executive Advisory
Providing experienced executive-level commercial support without the commitment of a permanent appointment.
Typical Projects
- Board Advisory
- Commercial Leadership
- Interim Executive Support
- Strategic Reviews
Diagnostic Imaging Consultancy
Supporting diagnostic imaging providers with commercial strategy, NHS engagement and sustainable business growth.
Typical Projects
- Imaging Strategy
- NHS Partnerships
- Capacity Planning
- Commercial Reviews
How We Work
Every engagement is tailored to the organisation we're supporting, but our approach usually follows five simple steps.
Discovery
Understanding your organisation, objectives and challenges.
Review
Assessing your current position and identifying opportunities.
Strategy
Developing a practical commercial plan.
Implementation
Supporting delivery and execution.
Ongoing Support
Providing continued advice as your organisation grows.
Is Eaton Square Right for You?
We work best with organisations that:
- Want practical commercial advice.
- Value long-term partnerships.
- Are open to new ideas.
- Want measurable business outcomes.
- Need experienced healthcare commercial leadership.
Want to discuss your organisation first?
Arrange a confidential conversation with Michael.
Meet the Founder
Meet Michael Lymbouris
Founder & Principal Consultant
Healthcare organisations face increasingly complex commercial challenges.
Winning NHS contracts, developing strategic partnerships, expanding services and delivering sustainable growth all require more than good intentions—they require experienced commercial leadership.
That's where Michael Lymbouris brings a different perspective.
With more than 20 years of experience working across the NHS, independent healthcare sector and healthcare technology market, Michael has built his career helping organisations solve commercial challenges, secure new opportunities and achieve long-term growth.
Unlike many consultants, Michael's advice is based on practical experience gained from leading commercial teams, developing partnerships, supporting NHS procurement and working directly with healthcare providers across the UK.
He understands the pressures facing executive teams because he has spent his career working alongside them.
His approach is straightforward.
Listen carefully.
Understand the challenge.
Challenge assumptions where needed.
Provide honest advice.
Deliver practical solutions that create measurable results.
That's why organisations choose to work with Eaton Square Consulting.
Not because we produce reports.
Because we help organisations make better commercial decisions.
At a Glance
- 20+ Years' Healthcare Commercial Experience
- NHS & Independent Healthcare Expertise
- Executive Commercial Leadership
- Diagnostic Imaging Specialist
- Business Development & Strategic Partnerships
- Trusted Advisor to Healthcare Leadership Teams
Career Highlights
Began career within healthcare recruitment and commercial services.
Joined Radiology People and helped develop one of the UK's recognised specialist radiology recruitment businesses.
Led commercial growth across NHS and independent healthcare organisations, developing long-term partnerships and expanding national client relationships.
Appointed Sales Director at Teleconsult, leading commercial strategy across the UK and Ireland.
Founded Eaton Square Consulting to provide executive-level commercial advisory services exclusively for the healthcare sector.
Areas of Expertise
Commercial Strategy
NHS Procurement
Business Development
Executive Advisory
Diagnostic Imaging
Strategic Partnerships
Healthcare Market Access
Commercial Leadership
What Clients Value
"I've always believed the best commercial advice is practical, honest and focused on helping organisations make better decisions—not simply producing another report."
Every enquiry is reviewed personally by Michael to ensure you receive the right advice from the very beginning.
Why Choose Us
Why Healthcare Organisations Choose Eaton Square
Choosing a commercial advisor is about more than experience.
It's about finding someone who understands your organisation, challenges your thinking, provides honest advice and works alongside you to deliver meaningful results.
That's exactly how we work.
We don't see ourselves as an external consultancy.
We become an extension of your leadership team.
Healthcare Specialists
We work exclusively within healthcare, giving us a deep understanding of the commercial, operational and regulatory challenges facing the sector.
Executive-Level Experience
Every engagement is led by an experienced healthcare commercial leader, providing senior-level advice from the very beginning.
Practical Advice
We focus on recommendations that can be implemented—not reports that gather dust.
NHS & Independent Healthcare Expertise
Experience working across NHS organisations, independent healthcare providers and healthcare technology companies.
Tailored Support
Every organisation is different. Our advice is tailored to your objectives, challenges and opportunities.
Long-Term Partnerships
Many organisations continue working with us because they value having an experienced advisor available whenever new opportunities arise.
Honest Conversations
We challenge assumptions, ask difficult questions and provide independent advice that supports better decision-making.
Measurable Outcomes
Success is measured by stronger partnerships, improved performance and sustainable commercial growth—not simply completing a project.
Personal Commitment
When you work with Eaton Square, you're working directly with Michael Lymbouris—not a team of junior consultants.
The Eaton Square Difference
| Traditional Consultancy | Eaton Square Consulting |
|---|---|
| Generic advice | Tailored healthcare commercial advice |
| Junior consultants | Senior advisor leads every engagement |
| Standard frameworks | Bespoke solutions |
| Project-based relationship | Long-term strategic partnership |
| Large consultancy teams | Direct access to the founder |
| Reports | Practical implementation and ongoing support |
What Clients Tell Us
Clients choose Eaton Square because they value:
Is Eaton Square Right for Your Organisation?
If you're looking for practical healthcare commercial advice delivered by an experienced advisor, we'd be delighted to arrange a confidential conversation.
Arrange a ConsultationOur Mission
Healthcare organisations deserve commercial advice that is practical, honest and grounded in real experience.
Our mission is simple.
To help healthcare organisations make better commercial decisions that strengthen services, create sustainable growth and deliver lasting value.
Whether we're supporting NHS procurement, commercial strategy, executive leadership or business development, our focus is always the same:
Providing practical advice that delivers measurable results.
Because when healthcare organisations succeed, patients, clinicians and communities benefit too.
Our Promise
Every recommendation we make is practical.
Every conversation is honest.
Every engagement is built around helping your organisation succeed.
Better Advice.
Better Decisions.
Better Healthcare.
Get in Touch
Let's Start a Conversation
Whether you're looking for an experienced commercial advisor, preparing for NHS procurement, strengthening your business development strategy or simply want an independent perspective, we'd be delighted to speak with you.
Our first conversation is confidential, practical and entirely focused on understanding your organisation and how we may be able to help.
What Happens Next?
Once you get in touch, we'll:
- 1Arrange an initial conversation.
- 2Understand your organisation, objectives and challenges.
- 3Discuss where we believe we can add value.
- 4Agree the most appropriate next steps.
No obligation.
No hard sell.
Just an honest conversation.
We look forward to learning more about your organisation and exploring how we can help you achieve your ambitions.